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Course Details

Chennai Business School (CBS) offers a one year, full time Post Graduate Program in Marketing and Communications Management.

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Eligibility

The program is aimed at all young graduates who are desirous of specializing in the areas of Marketing & Communications as well as young executives working in various organizations who wish to qualify themselves with an additional certification in Management.

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Curriculum

The PGPM in International Business Management has 1,100 hours of classroom contact and field work hours.  Of this, around 600 hours will be the General Management module which has been described earlier and which is common to all streams of specialization.

The specialization course aims to give a comprehensive understanding of theory and practice in the field of International Business Management.

The following courses are covered in the Program. Some of them are offered as Elective courses.

 Mandatory courses

  • International Business Environment
  • Cross-cultural and Diversity management
  • Foreign language (Spanish)
  • International Marketing Management
  • International Finance
  • Strategic Procurement & Sourcing
  • International Supply Chain Management
  • Foreign Trade
  • International Legal Aspects of Business
  • e-Commerce
  • B2B Marketing & Key Account Management
  • Services Marketing
  • IT Enabled Services Management
  • Digital Marketing
  • Project Management
  • Business Planning

Elective courses (any two have to be chosen by all)

  • Corporate Communications & Public Relations.
  • New Product Development
  • Marketing Analytics
  • Sales and Distribution Management

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Advisory Council

Chairman

Mr Mohan Menon, Governing Council Member – Chennai Business School

Members

Mr. Alexander Zachariah, Director, Rubecon Communications Pvt. Ltd.
Ms. Anita Gupta, former Senior Vice President and Managing Partner, JWT
Mr. Arun Bewoor, Former MD, International Flavors Fragrances
Mr. Fali Vakeel, Vice Chairman and COO, Lowe Lintas
Mr. Krishna Mohan, Former President, Ogilvy & Mather (Chennai)
Mr. Santosh Desai, MD & CEO, Future Brands India Ltd.
Mr. Satish Kumar, Former MD, Henkel India
Mr. S.K. Swamy, Chairman, RK Swamy-BBDO
Mr. Prakash Dharmarajan, Founding Partner, CXO Foundation

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Placements

The Program in International Business Management offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry. There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.

The companies that have hired students from the Marcom Varsity are listed below

  • 20:20 media
  • Amtex Software Solutions Pvt Ltd
  • Ashok Leyland Limited
  • Axis BankBharti
  • Axa Life Insurance
  • Big FM
  • Brand.com
  • BRisk
  • CavinKare Pvt. Limited
  • CII
  • Decathlon
  • Everonn
  • FCBFCB
  • Ulka
  • FedEx Corporation
  • HCL
  • HDFC
  • Hinduja Foundries
  • Hospira
  • Interchange
  • idiscoveri Education Private Limited
  • IndusInd Bank
  • Ion Exchange
  • JWTKone
  • Marg
  • Mingle Box
  • Murugappa Group
  • Nippon Paint India Pvt. Ltd.
  • Novatium Solutions Pvt Ltd
  • Office Tiger
  • Ogilvy & Mather
  • Orchid Chemicals and Pharmaceuticals Ltd.
  • Radio 1
  • Radio Mirchi
  • Rox system
  • TAFE
  • Taj Group of Hotels
  • Take Solutions
  • Thinksynq
  • Times of India
  • Titan Industries Ltd.
  • Vodafone
  • VS&B Containers
  • Servion
  • Shine.com
  • SICAL
  • Lavazza
  • RRDonnnelly

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Faculty

CBS brings a variety of experienced and qualified faculty to teach the specialization courses.  The faculty comprises working professionals with proven domain expertise in the subjects.

The list of Faculty members who teach Marketing and Communications courses at CBS are:

Name of Faculty Subjects handled
Prof. Arun Nair, HOD, Marcom and IBM Varsities, Chennai Business School Key Account Management
Prof. Anish Ravi, Faculty, Marketing, Chennai Business School Rural Marketing Direct Marketing
Mr. Krishnan, Director -ThinksynQ Consulting and Governing Council Member, Chennai Business School Business Planning
Prof. B. Rajeswar, Management Consultant Services Marketing
Prof. Prakash Dharmarajan, Management Consultant Brand Management
Prof. Viswa Kiran, Chief Marketing Officer (CMO)  in an IT organization B2B Marketing and Key Account Management
Prof. Anuradha Oza, Principal, Innobridge; Principal, Interweave; Founder: MotherNurture Consumer Behaviour
Prof. Chandramouli Project Management
Prof. Rajeswari, Management Professor Sales and Distribution  Management
New Product Development
Prof. Vinod, COO, Novatium SMAC
Prof. Sindhu Raghavan, Media Professional Media Planning
Prof. Anitha, AVP, Accel Frontline Corporate Communications and Public Relations
Dr. Giridhar Marketing Analytics

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Fee Structure

The fee for the Program is Rs 6,00,000 (inclusive of service tax). This includes the cost of reading material.

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Job Oppurtinities

The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.

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Start Date

  1. July 2018
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Full Time

1100 Contact Hours
6 days a week