The program is aimed at all young graduates who are desirous of specializing in the areas of Marketing & Communications as well as young executives working in various organizations who wish to qualify themselves with an additional certification in Management.
The PGPM in Marketing and Communication has 1,100 hours of classroom contact and field work hours. Of this, around 600 hours will be the General Management module which has been described earlier and which is common to all streams of specialization.
The specialization course aims to give a comprehensive understanding of theory and practice in the field of marketing and communications management.
The following courses are covered in the Program. Some of them are offered as Elective courses.
Mr Mohan Menon, Governing Council Member – Chennai Business School
Mr. Alexander Zachariah, Director, Rubecon Communications Pvt. Ltd.
Ms. Anita Gupta, former Senior Vice President and Managing Partner, JWT
Mr. Arun Bewoor, Former MD, International Flavors Fragrances
Mr. Fali Vakeel, Vice Chairman and COO, Lowe Lintas
Mr. Krishna Mohan, Former President, Ogilvy & Mather (Chennai)
Mr. Santosh Desai, MD & CEO, Future Brands India Ltd.
Mr. Satish Kumar, Former MD, Henkel India
Mr. S.K. Swamy, Chairman, RK Swamy-BBDO
Mr. Prakash Dharmarajan, Founding Partner, CXO Foundation
The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry. There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.
The companies that have hired students from the Marcom Varsity are listed below
CBS brings a variety of experienced and qualified faculty to teach the specialization courses. The faculty comprises working professionals with proven domain expertise in the subjects.
The list of Faculty members who teach Marketing and Communications courses at CBS are:
|Name of Faculty||Subjects handled|
|Prof. Arun Nair, HOD, Marcom and IBM Varsities, Chennai Business School||Key Account Management|
|Prof. Anish Ravi, Faculty, Marketing, Chennai Business School||Rural Marketing Direct Marketing|
|Mr. Krishnan, Director -ThinksynQ Consulting and Governing Council Member, Chennai Business School||Business Planning|
|Prof. B. Rajeswar, Management Consultant||Services Marketing|
|Prof. Prakash Dharmarajan, Management Consultant||Brand Management|
|Prof. Viswa Kiran, Chief Marketing Officer (CMO) in an IT organization||B2B Marketing and Key Account Management|
|Prof. Anuradha Oza, Principal, Innobridge; Principal, Interweave; Founder: MotherNurture||Consumer Behaviour|
|Prof. Chandramouli||Project Management|
|Prof. Rajeswari, Management Professor||Sales and Distribution Management
New Product Development
|Prof. Vinod, COO, Novatium||SMAC|
|Prof. Sindhu Raghavan, Media Professional||Media Planning|
|Prof. Anitha, AVP, Accel Frontline||Corporate Communications and Public Relations|
|Dr. Giridhar||Marketing Analytics|
The Program in Marketing & Communications offers challenging job opportunities for sales managers and product/brand managers in all industries as communication media specialists and brand management executives in advertising agencies in the media industry There is also a rapidly emerging need for Marketing and Communications professionals in the Finance and IT sectors.